Ionic 6RV Light Red Violet Styling Products Luseta Coconut Collection helps bring

Luseta Coconut Collection helps bring out hair's natural strength

The Neutralizing Pigment Shampoo is an innovative formula combining the treatment and rehabilitation properties of shea butter

Provides up to 11 days of wear

Hold spray 8-10 inches from head to apply

which provide a sensual and lasting depth

Ionic 6RV Light Red Violet Styling Products Luseta Coconut Collection helps bring3OZ Crafted by the iconic CHI brand who revolutionized the beauty industry with the first ammonia free hair color, CHI Ionic Permanent Shine Hair Color continues the legacy of innovation to meet the Professionals needs with the latest hair color technology. Perfected by stylists for stylists, the reimagined line brings an extensive color portfolio of permanent cream hair colors in a multitude of intermixable shades. Formulated without ammonia and PPD,